About

The Trail to Strategy

With over six years in content strategy, editorial leadership, and copywriting, Christine's done content production end to end. From building the systems behind it to producing the words themselves. Some clients want AI-speed. Some want 100% human. Plenty land somewhere in between. She works all three ways.

Her favorite clients are outdoor and eco-focused brands. But she's just as comfortable in technical, regulated spaces like SaaS, privacy, healthcare, and founder-led brands, where one wrong sentence actually costs something.

Some of her most honorable mentions? She rebuilt an AI-assisted production pipeline that cut turnaround time by 75%. She built a claims-safe content framework for a biotech client from scratch, where legal checks every line and nothing gets through on good vibes alone. She's coached writers into senior editors along the way too, because a content team is only as strong as the person reviewing the last draft.

Outside of work, Christine's a self-described bird nerd who grew up hiking and snowboarding the mountains of Washington state. That's where she first found her connection to nature. Now she splits her time between exploring Costa Rica's jungles and kayaking Florida's springs, admiring the sea cows along the way.

She notices the little things, whether that's a glitter weevil peeking out from behind a leaf, or a claim worded slightly off that could cost a brand its credibility.

Right now, she's bringing everything she's learned from regulated, high-stakes industries to the brands she loves most, outdoor and eco. If that's what you need, get in touch.